Fri May 06 15:48:13 GMT 2011

feedback

How to make customer easy to give feedback

• Set up a customer advisory program


• Conduct regular surveys


• Encourage responses to your email newsletters instead of having the reply-to address go to an unmonitored or nonworking email address


• Publicize email addresses and phone numbers– customer service, technical support, and even your own personal email address


• Better yet, make those phone numbers toll free


• Hand out business cards at trade shows


• Start a blog and allow comments


• Add a feedback link on every page on your web site


• Monitor and post to relevant discussion lists and message boards


• Encourage your sales staff to provide your contact information directly to customers who want to provide more input


• Contact people who are talking about your product already — in blogs and on mailing lists — and follow up to get more feedback


• Every time you talk to a customer, ask them to refer you to someone else who can give you additional feedback, and encourage them to pass your contact information along

- http://www.goodproductmanager.com[..]007/03/15/make-it-easy-to-give-feedback/

Other related blog - http://headrush.typepad.com[..]onate_users/2007/03/user_community_.html http://www.taylor.se/blog/2007/06/13/my-rules-of-feedback/

Some will think non-feedback, uncall feedback are more important - http://www.infoq.com/news/2011/04/non-feedback-uncalled-feedback


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